PANDA is an online store and app in Saudi Arabia that provides a wide range of pet supplements from food to toys and even pet care events. PANDA is one of the leading online stores in the country.
PANDA had an outdated brand identity and was in need of a rebrand. The main challenge was to craft a unique and memorable visual brand identity that would help the brand stand out in the market and appeal to their target audience.
To meet this challenge, we focused on creating a central character that would be the face of the brand. We conducted extensive market research and worked closely with the PANDA team to understand their brand values and target audience. With this information, we developed a character design that captured the essence of PANDA.
In addition, we created a range of brand elements such as a new logo, logo motion, illustrations, patterns, typography, graphic elements, and packaging that supported and complemented the character. The new visual identity was well-received by the client and their customers, and the updated brand guidelines helped to ensure consistency and cohesiveness across all PANDA's marketing materials.
Overall, our efforts helped PANDA to stand out in the market and create a strong and professional brand image. The new visual identity has contributed to PANDA's continued success as a leading online store in Saudi Arabia.
PANDA's new visual brand identity has been a success.
The endearing main character and supporting brand components have made the business stand out in the marketplace and forge a solid, expert image.
The new brand standards have made sure that all marketing materials are consistent and harmonious.
Due to its devoted client base who adore the brand's new appearance and feel, PANDA has maintained its position as the top online retailer in Saudi Arabia.
Mohi Hassan is excellent. He created a unique visual brand identity for Panda and exceeded our expectations. His creativity and attention to detail created a polished and cohesive image for our business. We highly recommend him.